Privacy Policy

General Provisions

1.1. This Privacy Policy regulates the principles of collection, processing and storage of personal data. Personal data is collected, processed and stored by the controller of personal data (MTÜ Pale Alison) (hereinafter referred to as the data processor).

1.2. A data subject for the purposes of the Privacy Policy is a customer or other natural person whose personal data is processed by the data processor.

1.3. A customer for the purposes of the Privacy Policy is anyone who purchases goods or services from the data processor's website.

1.4. The data processor complies with the data processing principles set out in legislation, including processing the data processor’s personal data lawfully, fairly and securely.

Collection, processing and storage of personal data

2.1. The personal data that the data processor collects, processes and stores are collected electronically, mainly via the website and email.

2.2. By sharing their personal data, the data subject grants the data processor the right to collect, organize, use and manage personal data that the data subject shares with the data processor for the purposes specified in the privacy policy, which the data subject directly or indirectly shares with the data processor when purchasing goods or services on the website.

2.3. The data subject is responsible for ensuring that the data provided by them is accurate, correct and complete. Knowingly providing false data is considered a violation of the privacy policy. The data subject is obliged to immediately notify the data processor of any changes to the data provided.

2.4. The data processor is not liable for any damage caused to the data subject or third parties by the data subject providing false data.

Processing of personal data of customers

3.1. The data processor may process the following personal data of the data subject:

3.1.1. First and last name;

3.1.2. Date of birth;

3.1.3. Telephone number;

3.1.4. Email address;

3.1.5. Delivery address;

3.1.6. Bank account number;

3.2. In addition to the above, the data processor has the right to collect data about the customer that is available in public registers.

3.3. The legal basis for the processing of personal data is Article 6(1)(a), (b), (c) and (f) of the General Data Protection Regulation:

a) the data subject has given consent to the processing of his or her personal data for one or more specific purposes;

b) the processing of personal data is necessary for the performance of a contract concluded with the data subject or for taking measures prior to entering into a contract at the request of the data subject;

c) the processing of personal data is necessary for compliance with a legal obligation to which the controller is subject;

f) the processing of personal data is necessary for the legitimate interests of the controller or a third party, unless such interests are overridden by the interests or fundamental rights and freedoms of the data subject, in particular where the data subject is a child.

3.4. Processing of personal data according to the purpose of processing:

3.4.1. Purpose of processing – security and safety
Maximum period of storage of personal data – in accordance with the deadlines specified in the law

3.4.2. Purpose of processing – order processing
Maximum period of storage of personal data – 2 years

3.4.3. Purpose of processing – ensuring the functioning of the online store services
Maximum period of storage of personal data – 2 years

3.4.4. Purpose of processing – customer management
Maximum period of storage of personal data – 2 years

3.4.5. Purpose of processing – financial activities, accounting
Maximum period of storage of personal data – in accordance with the deadlines specified in the law

3.4.6. Purpose of processing – marketing
Maximum period of storage of personal data – 2 years

3.5. The data processor has the right to share the personal data of customers with third parties, such as authorized data processors, accountants, transport and courier companies, companies providing transfer services. The data processor is the controller of personal data. The data processor transfers the personal data necessary for making payments to the authorized processor Stripe, Inc.

3.6. When processing and storing the personal data of the data subject, the data processor implements organizational and technical measures that ensure the protection of personal data against accidental or unlawful destruction, alteration, disclosure and any other unlawful processing.

3.7. The data processor stores the data of data subjects depending on the purpose of processing, but not longer than 2 years.

Data subject rights

4.1. The data subject has the right to access and review his/her personal data.

4.2. The data subject has the right to receive information about the processing of his/her personal data.

4.3. The data subject has the right to supplement or correct inaccurate data.

4.4. If the data processor processes the data subject's personal data based on the data subject's consent, the data subject has the right to withdraw consent at any time.

4.5. To exercise his/her rights, the data subject can contact the e-shop customer support at mtupalealison@gmail.com

4.6. The data subject can file a complaint with the Data Protection Inspectorate to protect his/her rights.

Final provisions

5.1. These data protection conditions have been drawn up in accordance with Regulation (EU) No 2016/679 of the European Parliament and of the Council on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation), the Personal Data Protection Act of the Republic of Estonia, and the legislation of the Republic of Estonia and the European Union.

5.2. The data processor has the right to partially or completely amend the data protection conditions by notifying data subjects of the changes via the website www.palealison.com.